{"id":4834,"date":"2013-11-23T13:45:45","date_gmt":"2013-11-23T11:45:45","guid":{"rendered":"http:\/\/www.posicionamientoeficaz.com\/blog2\/?p=4834"},"modified":"2013-11-23T13:45:45","modified_gmt":"2013-11-23T11:45:45","slug":"el-smm-y-el-smo","status":"publish","type":"post","link":"https:\/\/www.posicionamientoeficaz.com\/blog\/el-smm-y-el-smo\/","title":{"rendered":"El SMM y el SMO"},"content":{"rendered":"<p>En ocasiones anteriores, ya te hemos hablado del SEO (Search Engine Optimization) y el SEM (Search Engine Marketing). Ahora, queremos hablarte de dos nuevos conceptos que se usan\u00a0 en el <strong>Marketing Online, el SMO ( Social Media Optimization), y el SMM (Social Media Marketing).<\/strong><\/p>\n<p><a href=\"https:\/\/www.posicionamientoeficaz.com\/wp-content\/uploads\/seo-natural.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4835 alignleft\" alt=\"seo natural\" src=\"https:\/\/www.posicionamientoeficaz.com\/wp-content\/uploads\/seo-natural-300x153.jpg\" width=\"300\" height=\"153\" \/><\/a>Como sabr\u00e1s,\u00a0 el SEO es nada m\u00e1s ni nada menos que\u00a0 un conjunto de t\u00e9cnicas, que se usan para conseguir un buen posicionamiento\u00a0 web de tu p\u00e1gina\u00a0 en la red. A trav\u00e9s , de la utilizaci\u00f3n\u00a0 de una palabra clave\u00a0 en buscadores, conseguir\u00e1s ponerte entre los primeros lugares en las b\u00fasquedas que los usuarios realicen. El SEM,\u00a0 por su parte, es una conjunto de herramientas\u00a0 que te ayudar\u00e1n\u00a0 a lograr un posicionamiento web. La\u00a0 principal diferencia\u00a0 con el SEO, es que produce resultados\u00a0 en un plazo reducido de tiempo.<\/p>\n<p>A continuaci\u00f3n,\u00a0 queremos explicarte estos\u00a0 nuevos conceptos\u00a0 que hemos nombrado anteriormente. Como deducir\u00e1s de sus nombres , estas herramientas se utilizan para lograr un mejor posicionamiento en la redes sociales.<\/p>\n<h2>Nuevos conceptos: El SMM y el SMO<\/h2>\n<p><strong>El SMO, es una herramienta que te ayudara a lograr una presencia cada vez mayor en las redes sociales.<\/strong> Las redes sociales m\u00e1s utilizadas,\u00a0 son facebook, flickr, o twitter.\u00a0 Las redes sociales, no son la \u00fanica herramienta del SMO, sino que lograras darle a tu p\u00e1gina web una mayor visibilidad a trav\u00e9s de otros medios de publicaci\u00f3n . Un claro de ejemplo, ser\u00eda el uso de\u00a0 los blogs. Es muy dif\u00edcil ,lograr llegar a todo el mundo. Te recomendamos, que para una mayor aceptaci\u00f3n por el usuario, utilices textos que ellos puedan volver a utilizar, y facilitarse que puedan compartirlos.El formato RSS, es el m\u00e1s eficaz y m\u00e1s utilizado\u00a0 en este sentido, sin embargo, no es el \u00fanico que existe.<\/p>\n<p>El SMO (Social Media Optimization), es una herramienta\u00a0 de trabajo, que se encuentra orientada a darle m\u00e1s visibilidad a una\u00a0 p\u00e1gina web\u00a0 mediante las redes sociales. <strong>El SMO, es un complemento del SMM (Social Media Marketing).\u00a0<\/strong> El Social Media Marketing, se trata de adaptar lo que vas a\u00a0 publicitar al entorno de las redes sociales, para que sean \u00e9stas las que\u00a0 den difusi\u00f3n del\u00a0 contenido de la p\u00e1gina web o blog,\u00a0 que deseas publicitar. Estamos\u00a0 hablando, de algo que se ha transformado en Marketing Viral. Es decir, un contenido que se comparte muchas veces por los usuarios en las redes sociales.<\/p>\n<p>Para finalizar, queremos recordarte que\u00a0 para conseguir un \u00e9xito mayor, en el posicionamiento web de tu p\u00e1gina o blog, te valgas de todas <strong>las herramientas que el mundo de internet pone a tu alcance.<\/strong> Te queremos\u00a0 recomendar que utilices de modo complementario\u00a0 las cuatro herramientas de las que anteriormente te\u00a0 hemos hablado, el SEO (Search Engine Optimization), el SEM (Search Engine Marketing), el SMO (Social Media Optimization) y el SMM (Social Media Marketing) o sino que busques alguien que te ayude a realizar un <a href=\"https:\/\/www.posicionamientoeficaz.com\/\">posicionamiento eficaz.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ocasiones anteriores, ya te hemos hablado del SEO (Search Engine Optimization) y el SEM (Search Engine Marketing). Ahora, queremos hablarte de dos nuevos conceptos que se usan\u00a0 en el Marketing Online, el SMO ( Social Media Optimization), y el SMM (Social Media Marketing). Como sabr\u00e1s,\u00a0 el SEO es nada m\u00e1s ni nada menos que\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4834","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El SMM y el SMO<\/title>\n<meta name=\"description\" content=\"Marketing Online, el SMO ( Social Media Optimization), y el SMM (Social Media Marketing)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.posicionamientoeficaz.com\/blog\/el-smm-y-el-smo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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